On the evening of July 25th, the Youngblood Art Gallery on Bree Street became a playground for the bold and the unconventional as Woodstock Gin hosted "Unmasked," a captivating event that turned the traditional masked ball on its head. In a celebration of freedom and authentic self-expression through performances, masks, and innovative cocktails. Attendees unleashed their inner spirit animals in a vibrant tribute to the brand’s untamed spirit. and the untamed spirit, this gathering brought together Cape Town's elegant, rebellious, and outlying personalities for an unforgettable night of artistry and innovation.
The event, a pinnacle in Woodstock Gin's ongoing "Unmasked" campaign, was not just about indulging in exquisite gin cocktails but also about embodying one's inner spirit animal - a theme that resonated throughout the night. As guests arrived, they were invited to don masks that represented their unique archetypes, each accompanied by a bespoke cocktail that matched their chosen spirit animal.
Entertainment for the evening was as eclectic as the crowd. Loyisa Gold’s dynamic stage presence, DJ Shelly’s genre-bending mixes, Jade Adams’ ethereal vocal stylings, and Bradd Peacock’s electrifying energy combined to create an immersive experience that reflected the spirit of the event. Each artist symbolized an archetypal spirit animal, further deepening the connection between performance and the "Unmasked" theme.
As guests mingled and sipped on their custom cocktails, it became clear that this was more than just a party - it was a celebration of what it means to be truly free. "In a world that has predetermined what is normal - and in a category with inherited stuffy conformity, Woodstock Gin is the brand that allows you to unleash your untamed spirit," said Pierre West, Brand Manager of Woodstock Gin. "With this campaign, we hope to illustrate that in a tangible and playful manner."
Woodstock Gin’s commitment to challenging convention is rooted in the community from which it was born. As the third oldest premium craft gin in South Africa, Woodstock has made a name for itself by embracing the unique and the bold.
The Spirit of Woodstock Gin
At the heart of Woodstock Gin’s success is its dedication to crafting exceptional gin using locally sourced ingredients and natural flavours. The brand’s "Untamed Spirit" is brought to life in each of its unique iterations, offering something for every palate:
Original: Smooth and full-bodied, Woodstock Original features notes of juniper, geranium, rosemary, and citrus, providing a complex and balanced taste experience.
Brambleberry & Purple Lotus: A fruity and floral blend, this iteration marries ripe brambleberry with juniper and the exotic flavour of purple lotus, resulting in a truly unforgettable gin.
Tangerine & Fiery Ginger: Bold and zesty, this blend combines the citrusy brightness of tangerine with the warmth of ginger root, creating a vibrant and spicy gin perfect for those who love to experiment.
As the night at Youngblood Art Gallery drew to a close, it was clear that "Unmasked" was a declaration of individuality and a tribute to the bold spirit that Woodstock Gin embodies. In a world that often feels constrained by tradition, Woodstock Gin reminds us all that sometimes, it’s the rebels and the outliers who make the most lasting impact.
