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World Book Day: This Extensive Atlas Explores Louis Vuitton’s Beautiful Fragrance Maison

Take a tour of Louis Vuitton’s perfume headquarters through the pages of this luxurious coffee table book

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By Kimberley Schoeman | April 23, 2024 | Shopping

Louis Vuitton presents its latest sensory creation: A Perfume Atlas. The first book orchestrated by Jacques Cavallier Belletrud, Master Perfumer of Louis Vuitton, this work offers an unprecedented exploration of the raw materials that inspire the Maison’s fragrance creations.

A Perfume Atlas is the first book created by Jacques Cavallier Belletrud, MasterPerfumer of Louis Vuitton. Photography by Sébastien Zanella.

Readers are invited to follow the creator to the farthest reaches of the globe in his search for exceptional ingredients. The journey opens the door to a sensory world filled with discoveries through the words of Lionel Paillès, an author renowned for his expertise in perfumery, and the images of exceptional illustrator Aurore de la Morinerie.

Indulge in an unprecedented exploration of the raw materials that inspire the Louis Vuitton’s fragrance creations.Photography by Sébastien Zanella.

Photographs by Sébastien Zanella bring a journalistic dimension to the journey. A Perfume Atlas offers an extremely rare glimpse inside the savoir-faire of Jacques Cavallier Belletrud. It immerses readers in the arcana of the most coveted raw materials in the Master Perfumer’s creations, unveiling the secrets of their harvest, extraction, distillation, and blending through more than 200 watercolour depictions.

A Perfume Atlas is the first book created by Jacques Cavallier Belletrud, MasterPerfumer of Louis Vuitton. Photography by Sébastien Zanella.

A celebration of High Perfumery that is both poetic and scientific, this publication will delight lovers of nature, travel and beauty. Each page evokes a fascinating world: a sensory journey across the continents and the treasures of each changing season. From the Rose de Mai of Grasse to the oud Assam of Bangladesh to the bergamot of Calabria, each ingredient opens the door to distant horizons, beckoning with an evocative energy enhanced by age-old folklore.

Bespoke Louis Vuitton fragrance trunk. Photography by Sébastien Zanella.

The Master Perfumer endlessly circles the globe in search of remarkable raw materials, creating unique relationships with farmers in remote destinations. Each material is carefully selected and brought to Grasse for refinement before being introduced into Les Fontaines Parfumées, the workshop of the Master Perfumer, who blends them into tailored Louis Vuitton creations.

Jacques Cavallier Belletrud, Master Perfumer at Louis Vuitton’s Fragrance headquarters. Photography by Sébastien Zanella.

To offer its enthusiastic readers an all-around sensory journey, A Perfume Atlas is also available in an limited edition set: the Perfume Atlas exclusive set. It includes an exceptional case featuring 45 phials containing the finest extractions of raw materials specially selected and presented by Jacques Cavallier Belletrud.

Louis Vuitton’s L'Immensité cologne. Photography by Sébastien Zanella.

Don’t miss this rare invitation to explore the senses in an ode to savoir-faire, art and adventure through the eyes of the Master Perfumer of Louis Vuitton.